There’s an ebb and flow to everything. And the longer you’re in business, the more you may start to see it in your sales. Maybe you see higher sales around the winter holidays with lower sales in the summer months. Or, perhaps summer months are booming with some ebbing before and during winter.
Whatever your seasonality, wanting to increase sales year-round is normal. Consider these six outside the box ideas to increase sales for your business.
Out-Of-The-Box Ideas To Increase Sales
Research and data show that consumers are shopping less but spending more per visit, on average. What does that mean?
Fewer customers may be stopping through your doors or passing through your website. But those who do stop to shop are spending more when they’re in-store. So, how do you get more people shopping? Here are six ideas to add to your efforts.
1. Highlight The Unique Value Your Business Brings
Customers like a bang for their buck, but they also enjoy the value of what they’re purchasing. They want to know what they’re buying, how it solves their problems or needs, and how it’s different from what they can buy somewhere else.
So, buckle down, put on your thinking cap, and come up with your unique value proposition (UVP) that tells customers why they should shop with you.
Keep your UVP brief but impactful. Maybe you’re a small hometown business that features items from local artisans. Use that as a strength for why people should purchase from you instead of the big box chain store down the road. Emphasize why your business is different and a better option for your customers.
2. Engage With Your Customers
Cash is king? Nah, customer service is king, especially when consumers are making fewer shopping trips. A positive experience can bring existing customers back to your store and provide word-of-mouth marketing to future customers.
By engaging customers online or in person, you also have the advantage of identifying potential pain points and strengths. When you understand where you excel and how you can improve, you can implement strategies to make necessary changes. Existing customers then notice positive changes and feel that their opinions matter, which can build their trust and confidence in you and your business.
3. Use Creative Marketing Language
When you conduct your market analysis, you think about your potential customers. Who are they? What makes them tick? And when you develop marketing strategies, consider your target market in the language you use. Are they an older generation that would connect with more serious advertising? Or, is the demographic a little younger and more used to memes and puns?
Whatever your decision, add a little creativity. Humor, relatable language, and engaging imagery can leave a lasting impression. Add your creativity to pamphlets, website copy, social media, and more.
4. Share Your Business Story
What is your why? Why did you go into business? Why did you choose to sell your products or services? I started my accounting software and payroll business because I made every mistake in the book and wanted to help other small businesses not make the same ones.
I saw a need for easy, affordable accounting and payroll software that could let business owners get back to doing what they love faster. Here’s my trust story: I was fed up with the accounting and payroll software options that were disconnected with the real world. I know that American businesses of all sizes still experience these challenges. So, I decided to build simple accounting software and payroll software that actually work. That’s my why.
Your business story allows customers to feel connected to your business. They can picture buying from you because they understand why you do what you do. Customers already see who, what, and where your business is. Understanding why allows them to determine how like-minded they are with you and your company.
5. Offer Thank Yous To Customers
People like to feel appreciated. A thank you to your customers is an excellent way to let them know you appreciate their visit with you. And, you can develop an ongoing relationship with them.
Some potential ways to thank your customers include:
- Personalized thank you cards (email or snail mail)
- Thank you discount offers
- Point-of-sale giveaways (e.g., first 100 customers receive a free gift with purchase)
When you show your thanks to your customers, you demonstrate that you are grateful for their business. But, you also make them feel special, which can grow their loyalty to you and your brand.
6. Personalize The Customer Experience
Again, customers want to feel special. An easy way to do that is to personalize their shopping experience. There are a few ways to make your customers feel individual and important when patronizing your business.
Consider offering the following:
- A personal shopper for online customers
- Designated representatives for each customer
- Shopping quizzes to determine the customer’s preferences
- Phone call meetings to discuss the customer’s needs
Depending on your business, you may not be able to provide one-on-one experiences for all customers all the time. But, you can focus on delivering customer care that allows customers to feel seen and heard.
Don’t Be Afraid To Think Outside The Box
Not every outside the box idea is a winner. You may try a humorous approach that falls flat. Or, you might provide thank you discounts that customers don’t use.
Don’t let ideas that don’t perform stop you from trying new things. Instead, get back to the drawing board and brainstorm some more.
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