A recent Veritas Global Databerg report has revealed that an average business spends around 6,50,000 dollars on an annual basis to manage its user data. However, only a small fraction of it is truly beneficial.
This study has made businesses across the globe realize the loopholes in their management system and how it affects overall growth. However, keeping all things aside, one thing is for sure.
Data enrichment has always been a serious concern for B2B Enterprises but automation has completely changed the scenario. And this is exactly where B2B data enrichment tools enter the picture!
But before we move ahead, let’s quickly skim through the basics so that we build a better understanding as the discussion proceeds.
What is B2B Data Enrichment?
B2B data enrichment is all about having an organized view of accurate user information.
To summarize data enrichment meaning in simple words, it is the enrichment of user data that can include social media accounts, contact numbers, email addresses, and other vital information required to reach out to prospects.
Data enrichment is necessary for any marketing campaign as it brings a business one step closer to their customer by enabling a deeper understanding of the prospects. When this happens, it becomes much easier for businesses to tailor their marketing according to the updated database.
What Is A B2B Data Enrichment Tool?
As we know, B2B data enrichment is a vital component of modern marketing. But another side of the flip coin is the automation part that brings convenience into the picture. They transform poorly formatted and redundant data into consistent and up-to-date data sets.
Leadzen.ai is one of the best examples of a leading B2B database enrichment tool that helps businesses transform, synchronize and segment their prospecting systems by enabling up-to-date and accurate customer data. Not only it helps businesses have a clear understanding of the target audience and accurate qualification criteria, but it also helps them skyrocket their sales conversion rates.
Click here to learn more about Leadzen.ai!
How Can These Tools Help Boost Business?
Now that we have an understanding of B2B data enrichment tools, let’s now address another side of the story. The effectiveness of these tools depends on the transformation of a business. Here are a few ways B2B data enrichment tools help –
#1 Better Sales Conversion Rates!
One of the primary benefits of using a B2B data enrichment tool is that it becomes significantly easier for your business to improve sales conversion rates.
Leadzen.ai is one of the best examples of data enrichment tools that can help businesses improve their sales and conversion rates with more customized customer profiles. It ensures that you always have easy access to extensive data on your prospects so that you can easily flesh out your client profiles.
Once you have access to database enrichment, you can know your contacts and accounts better and use them for pitching. The best part is that when you have accurate and up-to-date information available, the chances of you having a positive interaction with your prospects are significantly higher, which ultimately improves conversion rates!
#2 No More Data Decays!
B2B business operations heavily rely on the availability of precise databases for their market campaign and sales success. However, one of the biggest challenges that come along is the accumulation of redundant data, which results in huge data decay.
Now, you may wonder how data can become obsolete.
To be precise, these redundancies can come from reporting inaccuracies, originating from an unreliable resource, or simply no timely update. But thanks to B2B data enrichment tools, businesses no longer have to suffer from this issue.
Tools like Leadzen.ai can help you eliminate redundant or necessary customer data and replace them with up-to-date accurate information using its AI-powered algorithm. The main benefit here is not just the elimination of data decay but also helps redirect your sales team their attention to fresh data sets for prospecting.
#3 Fostering Strong And Meaningful Customer Relationships
The foundation of B2B data enrichment is closely connected to not just targeting your ideal customers but also understanding them. This close connection points toward the importance of developing strong and meaningful relationships.
And how can B2B data enrichment tools help your business achieve that?
The answer is quite simple. Tools like Leadzen.ai are designed to provide you with enriched data to enhance personalized communication and increase the possibilities of developing a meaningful customer relationship.
Think to yourself – When you have up-to-date and relevant customer data, wouldn’t it become easier for you to address customer preferences and needs?
Once you have your communication strategies in place, it becomes easy to target their interest as they may feel that your business understands their needs just right!
#4 Focused Targeted Marketing
Keeping the current scenario in mind, we can say that the one-size-fits-all marketing approach does not work anymore for businesses. The current market demands a tailored approach, which has made targeted marketing a necessity!
This is where B2B data enrichment tools can help businesses focus on certain targeted segments of their audience to ensure the success of their efforts. And to achieve these goals, Leadzen.ai helps businesses with accurate and up-to-date customer information. This enables them to channel their focus without any waste of resources or effort.
Here are a few notable features of Leadzen.ai that make it an exceptional database enrichment tool for your business –
✅ State-of-the-art geolocator for simplified hyper-targeted marketing using in-depth data
✅ Email finder that automatically scans profiles and retrieves necessary contact information
✅ Easy-to-use chrome extension so that you get your customers’ data within a single click!
✅ Updated user information in real-time with an AI-powered algorithm
✅ Decision-ready verified data to ensure seamless data verification
✅ Trending leads that convert without any hassle!
Technology has truly elevated the way we do business today. From the first step in a customer journey to the closing of a deal, user data plays a critical role and B2B data enrichment. Moreover, data enrichment tools like Leadzen.ai have completely transformed the conventional prospecting methods by taking the load off and inducing evolutionary mechanisms that are here to make a difference!
Tags assigned to this article: