V’Esther Goode turned her passion for cooking into a full-time food truck business. When the pandemic hit, the food truck sector ground to a halt. Instead of closing shop, Goode expanded into private catering and enhanced her business skills by taking free courses at Verizon Small Business Digital Ready.
Q: What does it mean to you to be a Black woman entrepreneur in this space?
I learned that I don’t have to be intimidated even though I see mainly non-Black owned food trucks. I started with $200. You don’t have to spend thousands of dollars. The goal is to service the needs of my people.
Q: What advice do you have for other entrepreneurs?
It’s going to be a rough road. You’re going to cry and want to quit—this is really the process of being a boss. So I say, pray for patience. Everything is on God’s time, not on our time.
Q: How has Verizon Small Business Digital Ready helped your business?
I thought I had social media down pat, since I built my business online. After taking the classes, I realized how I should reach out to influencers, how to get contracts to get bigger businesses, what times I should post, what times I should not post, and words I should use. One class also referenced the fact that you can’t do it all. So I have an assistant now. I also hired an accountant so I don’t have to worry about figuring this all out myself.
how Verizon Small Business Digital Ready helped Goode take her business to the next level.
Verizon Small Business Digital Ready is a part of the Citizen Verizon plan to move the world forward for all. The free learning portal provides on-demand courses, personalized coaching, networking, planning aids, and grant opportunities for eligible learners. To sign up for Verizon Small Business Digital Ready, visit verizon.com/smallbusinessdigitalready
Tamara Hood and V’Esther Goode are members of the Verizon Small Business Advisory Panel and were compensated by Verizon.