April 15, 2024

Unitranche

Supportive Business Potential

Xanadu Realty Enters Luxury Real Estate Segment

Xanadu Realty Enters Luxury Real Estate Segment

Xanadu Realty, sales and marketing platform for real estate companies, has announced the launch of a luxury vertical, aimed at accelerating the growth of its luxury real estate portfolios.

Raheja Universal’s flagship project, Raheja Imperia II, in Worli, Mumbai will be the first offering, while three more lined up in the near future, the HDFC-backed Xanadu Realty said in a statement.

Healthy business growth can only be delivered by a superior consumer experience, a well-rounded product, brand alliances, and a focus on evolving consumer needs, said Vikas Chaturvedi, CEO, Xanadu Group. “This is precisely what Xanadu’s luxury vertical plans to help developers and financial institutions achieve disproportionate growth with unique solutions that bring healthy growth without value erosion,” Chaturvedi added.

Chaturvedi said Raheja Universal’s legacy combined with our expertise in marketing and sales, shall certainly create a successful partnership for both organisations.

“Given their overall market and luxury segment understanding, we have decided to collaborate with Xanadu for our flagship project in Worli. We see a natural fit and are sure that they will build on the brand appeal of this project,” said Ekta Rahul Raheja of Raheja Universal.

Meanwhile, Xanadu Realty, which has projects from Mumbai, Pune and Bangalore in its kitty, is aiming to double its order book or inventory under management by the end of this (2022-23) fiscal. The company has posted a a CAGR of 63 per cent since 2019-20.

Founded in 2016 by Anurag Singhvi and R Karthik, Xanadu Realty helps real estate businesses grow by designing marketing strategies, technical analysis, and providing solutions. Xanadu specialises in real estate, business strategy and consulting, investment banking, and CRM with successful outcomes for some of the real estate brands.